18th Marketing Conclave

Marketing in 2023

10:00 - 10:10 hrs: Welcome Note
10:15 - 10:30 hrs: Report Launch: Report Launch (IAMAI-Deloitte) Metaverse: The Hype, Possibilities, and Beyond
- Jehil Thakkar
  Partner
  Deloitte
  
  Sreeram Ananthasayanam
  Partner
  Deloitte
10:35 - 10:55 hrs: Partner Address: 2023 Will be the Year of Retention Marketing
- Ankur Gattani
  VP - Marketing
  WebEngage
11:00 - 11:30 hrs: Panel Discussion on Marketing without Marketing: How the Influencers Market is Growing Rapidly
- Moderator
  
  Chandrasekhar Samiappan
  Head of Creator Partnerships
  Google India
  
  Arnab Mitra
  Managing Director
  LIQVD ASIA
  
  Kiran Giradkar
  Chief Marketing & Communications Officer
  Nilons Enterprises
  
  Sarah Sarosh
  Influencer
  
  Vikram Bhayana
  Head of Marketing
  Bajaj Allianz General Insurance
11:35 - 12:00 hrs: Fireside Chat on Unlearn/Learn Marketing Principles in Post COVID World
- Siddharth Banerjee
  Managing Director & SVP - India & Asia
  Pearson
  
  Tushar Vyas
  President - South Asia
  GroupM
12:05 - 12:40 hrs: Panel Discussion on Leveraging Conversation Media for Brand Building
- Moderator
  
  Tabrez Alam
  Chief Data & Strategy Officer
  Bobble AI
  
  Hoshedar Gundevia
  Head of Digital
  RISE Worldwide Limited
  
  Mamta Taliwala
  Digital Head
  Raymond
  
  Niraj Ruparel
  Head of Mobile and Emerging Tech
  GroupM
12:45 - 13:10 hrs: Fireside Chat on New Age of Content Marketing
- Rajesh Kalra
  Executive Chairman
  Asianet News Media & Entertainment
  
  Anirudh Singla
  Founder & CEO
  Pepper Content
13:10 - 13:50 hrs: Networking Lunch
13:55 - 14:35 hrs: Panel Discussion on Marketing in the Metaverse: Why, What & How?
- Moderator
  
  Ashvin Vellody
  Partner
  Deloitte
  
  Chaaya Baradhwaaj
  Founder - Managing Director
  BC Web Wise
  
  Raveesh Bhatnagar
  Industry Head - Financial Services
  Meta
  
  Vishal Subharwal
  Chief Marketing Officer and Head of E-commerce & Digital Business
  HDFC Life
14:40 - 15:15 hrs: Panel Discussion on Using Content Marketing for Growing Large Brands
- Moderator
  
  Karthik Nagarajan
  Chief Content Officer
  Wavemaker
  
  Ankit Desai
  Head - Media & Digital Marketing
  Marico
  
  Arjun Ravi Kolady
  Head of Sales – India
  Spotify
  
  Richa Singh
  Managing Director India & Middle East
  Natural Diamond Council
  
  Shreyas Shevade
  Head of Creative and Content Marketing
  upGrad
  
  Sumit Sethi
  Revenue Head - News Cluster
  Times Internet
15:20 - 15:50 hrs: Debate on Is IRL (In Real Life) Going to be the Death of Digital?
- Moderator
  
  Virginia Sharma
  Marketing Head - India
  Google Cloud
  
  Jahid Ahmed
  Senior Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing
  HDFC Bank
  
  Rasheed Sait
  Vice President and Managing Director
  George P Johnson Experience Marketing
  
  Laltendu Das
  Chief Executive Officer
  Performics India (a Publicis Groupe company)
  
  Kshitij Saxena
  Head of Marketing - Audi Business
  Jubilant MotorWorks
15:55 - 16:25 hrs: Trialogue Chat: India's Decade - How do we Create Global & Premium Indian Brands
- Anant Goenka
  Executive Director
  The Indian Express Group
  
  Puneet Chhatwal
  Managing Director & Chief Executive Officer
  The Indian Hotels Company Ltd
  
  Suhel Seth
  Founder and Managing Partner
  Counselage India
16:30 - 17:00 hrs: Panel Discussion: MarTech 2.0: Increasing Efficiency with Marketing Automation
- Moderator
  
  Priya Choudhary
  Director- Business Solutions
  Google
  
  Darshana Shah
  Head- Marketing and Customer Experience
  Aditya Birla Capital
  
  Dippak Khurana
  Co-Founder & CEO
  Vserv
  
  Puneeth Bekal
  Director - Marketing
  Mastercard
  
  Sujit Ganguli
  Head - Brand and Corporate Communications
  ICICI Bank
1700 - 1710 Hrs: Closing Remarks

Technology for Marketing

10:40 - 11:10 hrs: Panel Discussion: Building Blocks of a Successful Conversational Commerce Strategy
- Moderator
  
  Disha Shah
  SVP - Conversational Tech Solutions
  Bobble AI
  
  Akshay Gurnani
  Co-founder and CEO
  Schbang
  
  Ankush Sabharwal
  Co-founder & CEO
  CoRover
  
  Saahil Nayar
  Chief Operating Officer
  Swiss Beauty
  
  Sumanta Sengupta
  VP - Marketing
  Gameskraft
11:15 - 11:30 hrs: Partner Address: Fearless Marketing: Protecting your Campaigns from Poor Traffic
- Dhiraj Gupta
  CTO & Co-Founder
  mFilterIt
11:35 - 12:05 hrs: Panel Discussion: Digital Brand Building 2.0: Leveraging AI and Automation for Success
- Moderator
  
  Ankit Tomar
  Co-founder
  ArtWork Flow by Bizongo
  
  Champ Alreja
  Co-founder & CBO
  GOQii
  
  Prajakta Rathe
  Head - Performance Marketing
  Good Glamm Group
12:10 - 12:40 hrs: Panel Discussion: Programmatic: Diversification of digital budgets via new age Media
- Moderator
  
  Sandeep Balani
  Vice President
  Jio Ads
  
  Anil Pandit
  Senior Vice President - Programmatic
  Publicis
  
  Pankaj Sharma
  CEO & Director
  MGID
  
  Siddesh Kerkar
  Head Prospect and Digital Marketing
  Aditya Birla Sun Life Insurance
  
  Tapopriya Datta
  Brand & Digital Marketing Lead
  CEAT
12:45 - 13:15 hrs: Panel Discussion: Marketing to the Upmarket Urban Indian
- Moderator
  
  Jay Bhuva
  Partner
  Deloitte
  
  Pavan R Chawla
  Founder - Editor
  Mediabrief.com
  
  Pawan Sarda
  CMO & Head of D2C
  Wingreens
  
  Siddhesh Joglekar
  Vice President - Marketing
  BYJU's
13:15 - 13:55 hrs: Networking Lunch
13:55 - 14:25 hrs: Panel Discussion: Finding customers in a Cookieless world
- Moderator
  
  Akash Deep Batra
  Executive Director and Head of Marketing, Growth, Customer Experience & Analytics
  DBS Bank
  
  Abhishek Joshi
  SVP & Business Head
  MX Player
  
  Rishi Sharma
  Senior Vice President - Business Development
  Affinity
  
  Sachin Vashishta
  Chief Marketing Officer
  Paisabazaar
  
  Vivek Malhotra
  Group CMO
  India Today Group
14:30 - 15:00 hrs: Panel Discussion: Retaining Acquired Customers Through Behavioural Insights
- Moderator
  
  Ankur Gattani
  VP Growth & Marketing
  WebEngage
  
  Azmat Habibulla
  Chief Marketing Officer
  South Indian Bank
  
  Deepak Saluja
  Head of Marketing
  ICICI Securities
  
  Viral Oza
  Chief Marketing Officer
  Mahindra Lifespaces
  
  Yogin Vora
  Associate Director - Digital Marketing
  Zee5
15:05 - 15:35 hrs: Panel Discussion: Marketing Behind the Paywall
- Moderator
  
  Chris Higgins
  Senior Vice President Marketing
  Netcore
  
  Dhruv Chopra
  Co-Founder & CMO
  Chalo
  
  Harshita Singh
  Business Head
  Times Prime
  
  Punit Dharamsi
  Sr. Vice President - Marketing and Investor Education
  AMFI
  
  Ritesh Singh
  Co-founder and MD
  Arm Worldwide
15:40 - 16:10 hrs: Panel Discussion: Web3 x Consumer Focus
- Moderator
  
  Tarun Katial
  Founder and CEO
  Eve World Platform
  
  Himal Kalra
  Web3 Investor, Former Strategist – Web3
  Bessemer Venture Partners India
  
  Namrita Mahindro
  Chief Digital Officer
  Aditya Birla Chemicals
  
  Rahul Mishra
  Head - Web 3.0 Initiatives
  Shemaroo
  
  Sudeep, Singh,
  Vice President and Head of CX Business
  SAP
  
  Vishal Gondal
  Founder & CEO
  GOQii Technologies
16:10 - 16:15 hrs: Closing Remark

Workshop

12:00 - 12:50 hrs: Workshop: Unlock how first party data can help you stay on top by Google Cloud
- Kunal Mathuria
  Head - Data & AI Sales - India
  Google Cloud
  
  Virginia Sharma
  Marketing Head – India
  Google Cloud

Masterclass

10:20 - 10:40 hrs: 1st Party Data Intelligence – A definitive vehicle for actionable insights for increasing ROAS, Increasing CLV, Content Strategy, Creative Insights, Choosing influencers, and everything else by ProfitWheel
- Vivek Bhargava
  Co-founder
  ProfitWheel
10:50 - 11:10 hrs: Case Study 02: Selling Vehicles with Messaging by Valuefirst
- Shoury Gupta
  Vice President - Marketing
  Valuefirst
11:15 - 11:35 hrs: Case Study 03: How FlowGuard Plus became the #PlumberKaSaathi by BCWebWise
- Yorick Pinto
  Creative Director
  BC Web Wise
  
  Pooja Shetty
  Head Marketing and Communication -South Asia
  TempRite Lubrizol
11:40 - 12:00 hrs: Case Study 04: The Extraordinary Tales of Quality Score: Chapter 1 Starring Customization, Optimization and Relevancy
- Benedict Hayes
  Jt Managing Director
  Ethinos
  
  Nidhi Saraswat
  AVP & Head of Digital Marketing Strategy and Growth
  Tata Capital
12:05 - 12:25 hrs: Case Study 05: Voice in Marketers' Toolbox by Agrahyah
- Sreeraman Thiagarajan
  CEO
  Agrahyah & aawaz.com
12:30 - 12:50 hrs: Case Study 06: Adding value to the BFSI Marketing by Valueleaf
- Ameya Kaulgi
  Vice President - Digital Channels & Operations
  Valueleaf
12:55 - 13:15 hrs: Case Study 07: Driving app installs for Bajaj Finserv using data-driven programmatic strategies - MiQ India
- Amit Dang
  Business Head
  Bajaj Finserv
  
  Manas Gulati
  Co-Founder & CEO
  Arm Worldwide
  
  Siddharth Dabhade
  Managing Director
  MiQ India - China and SAARC
13:15 - 14:15 hrs: Networking Lunch
14:15 - 14:35 hrs: Case Study 08: Spotify Acquires a New Wave of Users Leveraging an AI-led Programmatic Solution by Interactive Avenues
- Pranali Pagare
  Associate Account Director
  Interactive Avenues (a Reprise network company)
14:40 - 15:00 hrs: Case Study 09: Family + Fun + Facts by discovery+
- Advit Sharma
  Associate Director
  Mediasmart
  
  Azmat Jagmag
  Marketing Head South Asia, Warner Bros. Discovery
  Warner Bros. Discovery
15:05 - 15:25 hrs: Case Study 10: How we used Escapism to make KFC the #1QSR brand on social media by Blink Digital
- Arjun Singh
  Brand Manager
  Yum! Restaurants Pvt Ltd - KFC India
  
  Dia Kripalani
  VP Strategy
  Blink Digital
15:25 - 15:30 hrs: Closing Remark

IAMAI Advertising Council

Key Highlights

About Marcon

Agenda

Marketing in 2023

Technology for Marketing

Workshop

Masterclass

Why attend

Advisory Board

Anant Goenka

Naveen Kukreja

Rajesh Kalra

Tushar Vyas

Virginia Sharma

Speakers

Partners

Supporters

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